Who We Are

At Super Liquor we’re like the best type of plonk – distinguished with age, but cheap 'cause there's so many of us.

We have a heritage in this fair land of ours for almost 4 decades. We've been owned by some of the biggest names in the business, but these days we're owned by everyday kiwis, just like you. Every store is an owner-operated franchise, which means you probably know the folks running it. And with are over 118 stores across the two islands, the chances are you're nearest store is a quick trip down the road.

The other upside of having so many stores is our buying power. Some guy in some advert for some other retailer said "big is good". Well he's right. When it comes to buying stock, we buy in bulk. And by bulk we mean 118-stores-worth bulk. And because we’re getting it a lot cheaper, we can pass it on to you much cheaper.

There's a lot more to Super Liquor, from our great range to our great staff – so why not pop down to your local, and have a chat with the owner. They're probably the one behind the counter.

Meet the Management Team

Ross Pickett
Executive Chairman
Ross is the chairman of Super Liquor Holdings Limited and is currently managing the business as acting C.E.O. he is also a Trustee of the Lion Foundation, a charitable trust operating throughout NZ. Initially founded by Lion Nathan, as settlor of the trust under which the Lion Foundation operates The Lion Foundation now has no formal operational ties to the company. For the past 7 years Ross has been the Chief Executive of DTZ New Zealand Limited, a commercial property company and 5 years earlier G.M. of Bayleys Real Estate Limted. His employment history has involved considerable experience both as a board member and as a senior executive reporting to the Board at high levels.
Sue Lewis
National Franchise Manager
Sue has over 28 years of experience in the liquor industry working in various retail roles and has been National Franchise Manager since July 1997. Prior to this position Sue was Business Development Manager of Super Liquor Holdings Limited and working closely with franchisees in the upper North Island. Sue covers the Northern region from Taupo North
Belinda Symon
National Franchise Manager
Belinda joined Super Liquor in April 2009 after several previous business and franchising ventures. She brings experience in running her own businesses and offers that advice to franchisees. Belinda looks after the South Island and the Central Region, south of Taupo
Karen Leong
National Franchise Manager
Karen has been with Super Liquor Holdings since January 1998. Prior to this position Karen was employed for 3 years at Deloitte Touche Tohmatsu as an Accountant in the Finance (Audit Services) Division.
John Woolley
Buyer / Marketing Manager
John joined the company in May 2004. Prior to this position John was employed by a major importer/ distributor Stationery company for 2 years as Marketing Manager and was with Placemakers for 8 years as Group Product Manager / Buyer.

Drink Responsibly

Liquor Sales

By law our stores can only sell liquor to customers who are 18 years old or over. We're entitled to ask for proof of age and we probably will, so don't get agro. In fact it is Super Liquor's policy that customers appearing to 25 years old or younger may be requested to produce the following proof of age and identification:

Tobacco Sales

By law, stores cannot sell cigarettes, cigars or other tobacco prodcuts to any person under the age of 18. It is the Super Liquors group policy that stores reserve the right to ask for proof of age.